Kakao Talk Odds & Ends: Secrets of success behind CJ’s 차구차구

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A good mobile sports game offers above all else two things: ease of accessibility and the ability to pick up and play an entire match in the span of a few moments. It needs to offer the very essence of the sport its emulating and at the same time, make it exciting and sustainable enough to be played more than once and in a relatively short period of time. It’s steep odds for any game to overcome in order to please its often fickle audience, and in regards to a soccer title, even harder to find its place on gamer’s devices no thanks to the abundance of soccer titles available on the market.

Kakao-Talk-차구차구

Chagu Chagu, a soccer game from developer Netmarble and publisher CJ E&M is not just a straightforward soccer game, but rather a collection of game modes built around a single core idea. While it at first appears to be a simple arcade soccer title like so many others on the market, Chagu Chagu separates itself from the crowd by offering a varied selection of gameplay variety while at the same time never allowing itself to become too complex for its own good. It’s a title that tries to be everything at once, and for the most part succeeds in doing so.

 

Arcade Simplicity

The core gameplay of Chagu Chagu is its soccer gameplay. Chagu Chagu (also available on PC as Chagu Chagu World Class Football) is an arcade soccer title which uses touch controls to control the players as you guide them across the field. With only two buttons and movement controlled by utilizing a digital joystick on the screen, players are able to run, kick, shoot and tackle with very simple screen presses. Even a complete novice should be able to immediately grasp the controls and play through the game with relative ease. Despite the simple controls, there were a few instances in which the controls were simple to a fault, as intense matches can often become too fast paced for the simpler controls to keep up. While this is never a large enough issue to break the game, it still causes some frustration on the higher level matches.

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Card and Item Collecting

 

Along with its arcade gameplay, another one of Chagu Chagu’s biggest gameplay features is its card and upgrade based system. At the beginning of the game, players can choose their favorite soccer team complete with each team’s full roster of players and take them through the game’s tournament mode. By performing well on the field and winning matches, individual players level up in their stats similar to an RPG. These stats help the player perform better on the field, making your team more capable of taking on the more aggressive AI later on in the game. Along with stats, items can also be unlocked which allows the player to apply each specific item before the beginning of a match to give their team a boost in areas such as speed or stamina. Other items that can be unlocked include alternate uniforms and novelty items for each player or team.

 Kakao-착구차구-gameplay

Chagu Chagu also offers in game trading card packs, which by using in game or premium currency can buy card packs which contain new players and coaches randomly included. This creates an interesting reward system in which building a dream team harkens back to the days of collecting trading cards, and provides an incentive to keep playing the game rather than just giving the player a ranking system to climb their way to number 1 (although that option is also there as well).

Even if the basic RPG and trading card elements bore the player, the game still offers several more modes that greatly differ from one another. For fans of tactical RPGs, Chagu Chagu offers a mode which allows you to customize your team and send them off to play without player input, letting the team you built yourself lead the way, using your items and stats to dominate the opposing team. For players who crave a more party themed kind of game, a quest mode and a mini game mode lets player experience a more casual way to enjoy the game.

 

Quests and Mini Games

 

The quest mode has the player’s team moving across a map and competing in matches with over the top and cartoony teams. One early match has players playing against a team of bomb players who after a short period of time, explode, temporarily taking out nearby players in the process, while massive bombs rain down on the field during the match, taking out friend and foe alike. Meanwhile, the mini game mode has players shooting goals while tapping the screen to the rhythm, reminiscent of gameplay closer to rhythm titles rather than anything resembling the sport of soccer. While simple, the mode is very addicting and challenging, with later stages requiring split second timing and a keen sense of rhythm in order to keep progressing.

 

When games attempt to be a jack of all trades with its gameplay, they more often than not fall short in each category in their attempt to gain quantity over quality. Chagu Chagu, is one of the rare exceptions, offering a wide and varied amount of gameplay, all of which play well and offers new and exciting experiences for the player. This is a soccer title that isn’t obsessed with players’ stats or realism but rather, providing a fun and colorful soccer experience for all types of gamers. Chagu Chagu is about fun, and in the end, it’s fun that keeps players coming back to a game and most importantly, elevating it from the legions of other soccer titles.

 

profile picKyle Hovanec is a writer currently living and working in South Korea. He writes for several Korean publications including Latis Global Communications. You can contact him at khovanec87@gmail.com 

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